A POINT OF VIEW













Zimmermann Resort 2012.


Sexed up Resort 2012 campaign has taken the term 'hot' to steamy new levels.
Fresh faced Aussie models Nicole Pollard and Lydia Collins are print-heavy in swimsuit pieces with epic tans and delicate jewellery for accessories.


So Who exactly is the Zimmermann girl?
Nicky Zimmermann: Who we take as our core girl is someone who likes things that have a point of view. I mean we do a lot of prints so she’s a confident girl that does want something that’s a bit more individual. A girl that’s interested in fashion obviously and inevitably our girl’s usually pretty hot (laughs). Really when we do a collection it is about a girl that appreciates something with a point of view and not after a churned out garment. It’s someone who genuinely appreciates the time and effort we put into each garment.


SOURCE: PEDESTRIAN

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